Glossary
| Abbreviation | Term | Description |
| PPC | Pay-Per-Click | The billing method for some online advertisements |
| SEO | Search Engine Optimisation | The process of optimising a website to rank highly for particular keywords |
| Abbreviation | Term | Description |
| PPC | Pay-Per-Click | The billing method for some online advertisements |
| SEO | Search Engine Optimisation | The process of optimising a website to rank highly for particular keywords |